UCG Selects HotWax Commerce as its Omnichannel OMS for Shopify POS
HotWax Commerce OMS, in tandem with Shopify POS, has seamlessly replaced the previous NewStore platform, offering mobile POS and Omnichannel Order Management capabilities.
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HotWax Commerce, a provider of Omnichannel Order Management solutions within the Shopify space, announced a strategic partnership with Unified Commerce Group (UCG). Frank And Oak, Canada’s sustainable fashion brand, stands as the pioneering brand within UCG’s portfolio to implement HotWax Commerce OMS alongside Shopify POS, enhancing its omnichannel initiatives such as Mobile Checkout, Buy Online Pick Up In Store, Endless Aisle, Ship from Store and Buy Online Return In Store.
UCG is actively curating a portfolio of direct-to-consumer (DTC) brands with a mission to acquire purpose-driven companies and foster their growth. UCG firmly believes that in today’s retail landscape, offering seamless omnichannel retailing experiences is important for the success of global businesses.
HotWax Commerce OMS, in tandem with Shopify POS, has seamlessly replaced the previous NewStore platform, offering mobile POS and Omnichannel Order Management capabilities. UCG embarked on a quest for alternatives to NewStore’s mobile POS, and Shopify POS emerged as a natural contender, given their existing Shopify eCommerce infrastructure.
However, UCG encountered limitations with Shopify POS, particularly in advanced store inventory management and omni order management capacities, which were integral to their operations. It was during this search that they discovered HotWax Commerce. Upon realising that HotWax Commerce is pre-integrated with both Shopify POS and Shopify eCommerce, as well as pre-integrated with Netsuite ERP—the ERP utilised by Frank And Oak—UCG’s confidence grew. After engaging in advanced technical discussions and product demos with HotWax, UCG swiftly made the decision to transition to HotWax Commerce and Shopify POS
Leo Lo, CTO of UCG, said “We wanted a platform that offers powerful order and inventory management, while being simple to use and has a robust out-of-the-box integration with NetSuite and Shopify, and that makes HotWax Commerce an easy choice for us. This partnership helps UCG to accomplish a key part of our vision — to provide a truly seamless omnichannel experience to our customers around the world.”
Additionally, Wangshui Wei, Enterprise Architect of UCG, emphasised the speed and efficiency of the rollout process, stating, “We wanted to roll out Shopify POS and HotWax Commerce in just 4 months because the contract with our previous vendor was about to end. Our internal dev team, along with HotWax implementation team, worked very hard to carry out the rollout, and we successfully deployed the systems in all 15 stores ahead of schedule.”
Anil Patel, CEO of HotWax Commerce, expressed pride in the partnership, saying, “UCG is in the process of creating an omni technology stack for its brands that elevates the global standard in retail, and we are proud that they chose HotWax Commerce as a key strategic partner in their solution stack.”
