Driving Digital Evolution in Saudi Arabia with Data Residency
With Saudi Arabia emerging as WebEngage's largest market, the company's commitment reflects the growing demand for MarTech, contributing significantly to the nation's economic diversification and global economic impact.
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The Kingdom of Saudi Arabia (KSA) is emerging as a dynamic hub for economic growth and industrial development. Fueled by ambitious initiatives such as Vision 2030, the nation has undergone a transformative journey, diversifying its economy and fostering innovation across various sectors.
Recently, marketing automation platform WebEngage announced its ambitious roadmap for KSA. It has created data residency, storing clients’ data within the country to empower local organisations, particularly in critical infrastructure sectors like banking and public governance.
“Saudi has quickly emerged as our biggest market, contributing over 35% to our growth. We intend to grow the contributions to 50% in the coming years. WebEngage is particularly bullish about the startup ecosystem,
which is brimming with opportunities for more value creation,” said Hetarth Patel, VP – MEA & Managing Director – UAE, WebEngage.
“Likewise, key sectors such as public governance, healthcare, tech, mobility, and ecommerce are ripe for more digital transformation that can catalyse the Vision-2030 journey. With data residency, new offices, and more recruitment, we aspire to play a key role in empowering the business ecosystem and, by extension, boost KSA’s digital economy,”
Last year, the company onboarded 70 clients of which 35 were SMEs and mid-market companies — a segment contributing up to 40% to the GDP of emerging economies like KSA. So, the segment’s growing affinity for automation and insights-led customer engagement in Saudi, WebEngage says, is a promising sign of greater value creation. Industry leaders are optimistic about the demand for MarTech from all quarters, including family offices and administrative bodies planning to replace traditional frameworks with agile and efficient models.
“Enterprise digital transformations give impetus to emerging economies. As a solutions provider, we have closely witnessed how indispensable they have been to the GDP growth of nations like India and Indonesia. With its purpose-driven leadership, geographical advantage, and sizable youth population, Saudi is well-positioned to scale its digital economy. The decision to hold our flagship conference, EngageMint, in Riyadh earlier was aimed at mobilising local enterprises for efficiency-driven transformations. The overwhelming response has inspired our ambitious new roadmap,” added Hetarth Patel.
The Kingdom’s commitment to economic diversification, coupled with strategic investments in critical sectors, sets the stage for continued expansion and prosperity. The unfolding chapters of KSA’s economic story hold the promise of not only transforming the nation but also contributing significantly to the broader regional and global economic landscape.
