Pattern Announces Acquisition of ROI Hunter
By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution.
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Pattern Group Inc., a company focused on supporting brands across global ecommerce marketplaces through its technology and AI capabilities, has acquired ROI Hunter a.s., a performance-driven retail media platform for brands and retailers.
ROI Hunter integrates product, marketing, and merchandising data into a single source of truth, enabling margin-informed, SKU-level advertising decisions across major walled-garden platforms, including Google, Meta, and Snap.
The acquisition strengthens Pattern’s position in ecommerce services and expands the company’s AI-driven advertising capabilities across Meta, Google and Snapchat.
ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.8B in media managed annually, enabling a uniquely granular view of product-level performance.
“We are thrilled to welcome the ROI Hunter team to Pattern,” said Dave Wright, Co-founder and CEO of Pattern.
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“Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product-level, AI-driven performance across every major advertising channel.”
The acquisition unlocks expansion opportunities for Pattern and ROI Hunter. By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution.
“ROI Hunter has spent years helping brands understand profitability at the most granular level,” said Karel Schindler, Founder and CEO of ROI Hunter.
“By combining our SKU-level data infrastructure with Pattern’s AI capabilities, data, and marketplace expertise, we can help brands understand the whole story of each product – from discovery on social, to intent on search, to purchase on marketplaces, we can accelerate innovation and help brands accelerate their growth with greater speed, precision, and clarity.”
ICON Corporate Finance served as the exclusive financial advisor to ROI Hunter in the transaction. Badokh served as legal counsel to ROI Hunter while Spencer Fane LLP and Nirris s.r.o. served as legal counsel to Pattern.
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