Gillette Gaming Launched Creative Concept To Encourage Gamers and Fans Worldwide
Gillette will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.
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Gillette, a male grooming company, launched their latest campaign, Hit Reset with Gillette” to encourage the gaming community to hit reset after a night of gaming, come back a better player and look sharp for the day with a fresh shave.
Hitting “reset” is a universal term in gaming and works perfectly with grooming – inviting gamers and fans to start their day looking and feeling their best, to be their best and most confident, whether it be in gaming or whatever the day has ahead.
“Gillette supports gamers and creators to reset for the day using their grooming routine to look and play their best,” said Daniel Ordonez, Global Brand Franchise Leader for Gillette.
To further inspire the gaming community, Gillette will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.
Through custom-branded content, The Gillette Gaming Alliance – including both new and returning members such as AJ3 (UK), Elded (MEX), PizFN (IT), Xiuder (IT), Tvander (SP) & Idreau (FR) – will highlight how they are owning their morning by sharing their own personal “reset routines” and task their audiences worldwide to do the same – kick off their shaving and gaming routine with Gillette and think about the day to come and how they can be the best they can be. Additionally, the Gillette Gaming Alliance will continue to provide the community with tips and educational content around helpful grooming routines and resetting rituals.
To officially launch the “Hit Reset with Gillette” program, Gillette will partner with The Esports Awards – the global gaming event that recognises excellence in gaming, esports and content creators annually to millions of viewers each year.
Through this partnership, Gillette will be featured throughout the program, including Reset with Gillette pre-show content, GilletteLabs product integrations and attendance from Alliance members who will share their experiences with Gillette. Additionally, attendees and viewers will be encouraged to “reset” via their grooming and gaming routine with help from Gillette.
