Middle East’s First Customer Experience Summit for BFSI – CX NXT BFSI Lands in Dubai

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The digital banking revolution has disrupted traditional players, and seen a proliferation of new contenders like neobanks, insuretech, fintech and digital wallets that simplify payments. The BFSI industry is refocusing on products and services that put customer experience at the forefront of their operations, emphasising user-friendly interfaces and convenience.  

Middle East banks and financial institutions are continuing to heavily invest in modernising their systems, enhancing online banking capabilities, and adopting fintech solutions to meet evolving customer expectations.

Martechvibe, the leading global Martech and CX publication, is proud to announce its flagship CX NXT – BFSI Summit, which will take place in Conrad, Dubai on 27 February 2024. After the spectacular success of the London chapter, the second global edition of CX NXT will bring together CX experts, brand and product leaders to share knowledge, inspiration and experiences. 

The summit promises invaluable insights into the present condition of the banking, financial services, and insurance sectors in the MENA region. Discover emerging trends and customer expectations while learning from CX leaders about proven strategies. Have the opportunity to network with industry peers and experts to foster collaborations, and leave with practical takeaways to improve your organisation’s CX efforts. 

“Customer expectations from digital native consumers are changing the way banking and financial services design products. Marketers and product teams are cognisant of the need for BFSI plays to offer quick, convenient, always-on and cross-channel offerings that inject data-driven personalisation. As new disruptive forces drive the market, financial players need to leverage technology to give customers what they want, and at scale – or risk losing out to the competition,” said Sanjay Swamy, Director of Martechvibe. 

2024’s hot topics at CX NXT – BFSI include:

• What can we learn from the Neobank revolution?
• Raising the CX bar through mobile banking innovation
• Elevating BFSI CX in MENA with customer feedback excellence
• Harmonising VoE and VoC for customer-centric success
• Preparing your organisation to work with advanced CX tools and Generative AI.

The line-up of speakers include, Ahmed Alzarooni, Senior Vice President for Customer Service at Daman Healthcare | Codin Caragea, Chief Manager, Head of Customer Experience at Bank Muscat | Rania Nerhal, Chief Client Experience & Conduct Officer at Mashreq | Lianne Braganza-D’Sylva, Chief Marketing Officer at Cigna Insurance Middle East | Mai Momani, Head of Client Experience at Invest Bank.

For registration and more information, click here.