Over the past year, the Middle East has faced difficulties in effectively handling the abrupt and extensive transition to online customer service.
The CX NXT – Customer Experience BFSI Summit in Dubai is set to address the challenges and opportunities faced by the Middle East in adapting to online customer service. With a focus on the BFSI industry’s shift towards self-service and digital payments, the summit will explore the potential of digital channels, two-way communication, convenience, trust, and transparency. The summit will play a crucial role in shaping the industry’s path forward.
CX NXT BFSI Summit will bring together industry leaders, experts, and innovators to share strategies, best practices, and technologies that can help organisations elevate their customer experience offerings in the MENA region.
Industry Insights: Gain deep insights into the current state of the market, emerging trends, and customer expectations in the MENA region’s banking, financial services, and insurance sectors.
Best Practices and Strategies: Learn from CX pioneers and industry leaders about best practices, innovative strategies, and successful case studies in elevating CX in the industry.
Networking Opportunities: Connect and engage with industry peers, experts, and potential partners, fostering meaningful relationships and collaborations.
Actionable Takeaways: Acquire practical, actionable strategies and tools to overcome challenges and transform CX initiatives within your organisation.
Thought Leadership: Interact with renowned thought leaders and participate in insightful discussions, gaining valuable perspectives on industry trends and future directions.
Many organisations claim to be customer-obsessed, customer-centric, customer-focused. This presentation will focus on how Mashreq is bringing the concept to life.
The modern customer wants it all – connected experiences in the channels of their choice, and available at all times.
Banks in the UAE and GCC face significant challenges in delivering to these expectations. Add to that old problems like inconsistent CX, regulatory restrictions, organisational data silos, regulatory frameworks and outdated tools across different regions across the Middle East. This panel aims to find a way forward;
Consumer expectations for mobile banking are evolving, and yesterday's cutting-edge features and capabilities are now seen as commonplace. This presentation will engage the audience with mobile banking tools and solutions to stay ahead of consumer needs.
Making sure your customer is making the maximum use of your platform through its customer engagement
We explore how generative AI is disrupting the market, delivering impact, and revolutionizing the customer service industry.
In order to deliver excellence in customer service you need to better understand the customer’s needs and wants. It is therefore important to understand the significance of capturing and analysing customer feedback to continuously improve the customer experience.
The panel will delve into the emerging technologies that can revolutionise customer experience in the digital era. Topics of discussion include:
Discover how UAE banks are reshaping the customer experience landscape by embracing Environmental, Social, and Governance (ESG) practices.
Join us on a journey to understand the evolving ESG dynamics within the UAE banking sector and how they are revolutionising the way customers engage with financial institutions.
With smart, savvy fintech competitors entering the market, how are banks and financial services responding?
This panel discussion will focus on how banks, financial services and insurance companies in the MENA region navigate the challenges of digital transformation and leverage technology to elevate the customer experience, ultimately fostering stronger customer loyalty and satisfaction.
In this session, delegates will discover the pivotal role of customer identity in marketing profitability and how data fragmentation and device diversity hinder campaign effectiveness and customer relationships. The keynote addresses the challenges of achieving a unified customer view and overcoming data silos, especially in e-commerce. A case study of a major European e-commerce brand will highlight the positive impact of marketing technology implementation on solving the customer identity, boosting revenue, improving business performance, and reducing Customer Acquisition Costs (CAC).
While the adoption of customer centricity is still in its early stages in the GCC, organisations that prioritise investments in their company culture and workforce are poised for a promising future. This commitment to customer centricity will pave the way for the emergence of tomorrow's industry leaders.
Join us for an insightful panel discussion as industry experts explore next-gen strategies to achieve a seamless and uninterrupted customer journey within the banking industry. Discover innovative solutions that address challenges such as reduced wait times for customers and learn effective approaches for efficiently managing high call volumes. Gain valuable insights into elevating your bank's customer experience and driving greater operational excellence.