Best Digital Campaign in Advertising & PR 2026

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These brands are making a real difference, combining purpose with performance to create lasting impact. From advertising and banking & finance to retail and technology, they’re reshaping industries and championing values that matter most today

Sherpa Comms / Aethra Advisory

For turning the daily commute into a flight path

Archer Aviation is creating a new kind of aircraft. Its main eVTOL model, Midnight, can carry four passengers at speeds up to 150 mph, produces almost no emissions, and is much quieter than a helicopter. Midnight meets airline-level safety standards, using 12 redundant rotors on six booms. Archer designed the propulsion system in-house, and EDGE Group and Anduril have now licensed it for the Omen autonomous air vehicle. This is the first time eVTOL propulsion technology has been used outside of passenger aviation. Midnight’s performance was tested in the Gulf at Al Bateen Executive Airport and Al Ain Airport. Abu Dhabi is the first launch edition market, with a commercial agreement signed with Abu Dhabi Aviation and approval for the UAE’s first hybrid vertiport at Abu Dhabi Cruise Terminal.

Ajmal Perfumes

For powering the digital intelligence of the region’s most ambitious projects 

Globant increased its Middle East and APAC revenue by over 84% year-on-year in Q1 2025, thanks to partnerships with some of the region’s largest giga-projects. The company is working with Qiddiya Investment Company to build a digital ecosystem for a city with more than 400 tourist attractions. For Red Sea Global, Globant is handling the digital guest experience for Saudi Arabia’s leading regenerative tourism project. The company also launched an AI-powered Competition Management Solution for the Saudi Pro League. In May 2025, Globant opened its regional headquarters in Riyadh as an AI Center of Excellence. About 30-40% of its Saudi team comes from local talent, supported by a graduate program focused on entertainment and tourism expertise. Its AI Pods model is the industry’s first subscription-based service for AI-driven engineering and product development.