It is an initiative by Martechvibe in association with Netcore.
Martech Huddle is specially designed to engage marketing, technology, and marketing leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers, resulting in a better strategy roadmap for organisations. In the age of building peer exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
Indonesia did not transition to mobile-first. It started there.
By 2026, digital banking users in the country are projected to reach 75 million, whilst over 93% of Indonesians already use digital payment methods. Financial decisions—from first credit applications to insurance purchases—are happening on four-inch screens, in seconds. The consumer is ready. The question is whether your brand is present at the moment that decision is made, or whether that moment is going to a competitor.
The gap is not in channel availability. WhatsApp penetration in Indonesia exceeds 90%, offering BFSI brands the highest-reach surface they have ever had access to. Yet most are still relegating it to OTPs and one-way broadcasts, despite a 98% message open rate and significantly higher engagement with personalised content. High-intent signals—every scroll, pause, and dropped application—are being collected but acted upon days later, or not at all.
What is missing is the intelligence layer that connects these signals in real time. This Martech Huddle brings together BFSI CMOs from across Indonesia for an honest conversation about what winning at the first tap truly requires. It is a strategic discussion on moving beyond scheduled campaigns to agentic systems that read intent across your app and WhatsApp, and act before the moment passes.
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