Full Circle Insights Partners With 6sense
Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. Full Circle Insights, a provider of marketing and sales performance measurement solutions and 6sense, the platform for B2B organisations […]
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Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.
Full Circle Insights, a provider of marketing and sales performance measurement solutions and 6sense, the platform for B2B organisations generating predictable revenue, announced that the companies partnered on an integration that empowers revenue teams to measure the impact of their account-based marketing (ABM) strategies within a CRM.
Full Circle ABM now integrates with 6sense to track accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.
Since Full Circle ABM is built natively inside the CRM, marketing and sales teams that use it to measure campaign impact can align around a single source of data truth and work more collaboratively to target accounts – a key ABM advantage.
