Oracle Announces Expanded AI Models for Unity CDP

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Latest AI models added to Oracle Unity support organisations in the automotive, consumer packaged goods, communications, financial services, health care, high-tech, and utility industries.

At its OpenWorld user conference in Las Vegas, Oracle introduced 15 baseline artificial intelligence (AI) models that it added to its Oracle Unity customer data platform (CDP).

Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity blends AI with customisable, industry-specific data models to deliver personalised, industry-specific experiences. The latest AI models added to Oracle Unity support organisations in the automotive, consumer packaged goods, communications, financial services, health care, high-tech, and utility industries.

“Every industry has its unique language and processes. To make sense of the various types of data and gain a true competitive advantage, customer data needs to be viewed through the appropriate industry lens,” said Rob Tarkoff, executive vice president and general manager of Oracle Customer Experience. “Unity has always been more than a traditional CDP, and today we are making it even more powerful by enabling organisations to use the expertise Oracle has built from 40-plus years of data modelling across the world’s largest industries.”

Oracle also introduced Asset-Based Service for High Tech and Manufacturing for Oracle Fusion Cloud Applications Suite, which helps businesses predict and prevent asset downtime.

“Connected devices and machinery are paving the way for new revenue models, which create a massive opportunity for businesses to transform customer service from a cost centre to a growth engine,” said Jeff Wartgow, vice president of product management for Oracle Service and Field Service. “With Oracle Asset-Based Service, manufacturers and high-tech businesses can better manage the service lifecycle of an asset to minimise unplanned downtime.”