6Sense Launches Conversational Email At Breakthrough Event
This solution for creating hyper-personalised, hyper-relevant emails to qualify and convert leads to sales meetings. 6sense, at its fourth annual customer conference, 6sense Breakthrough, introduced conversational email, a solution for creating hyper-personalised, hyper-relevant emails to qualify and convert leads to sales meetings. It also announced significant data enhancements in its sales intelligence capabilities; and contextual […]
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This solution for creating hyper-personalised, hyper-relevant emails to qualify and convert leads to sales meetings.
6sense, at its fourth annual customer conference, 6sense Breakthrough, introduced conversational email, a solution for creating hyper-personalised, hyper-relevant emails to qualify and convert leads to sales meetings. It also announced significant data enhancements in its sales intelligence capabilities; and contextual advertising.
6sense Conversational Email enables companies to engage in conversations with leads at scale. It combines artificial intelligence with pre-intent data like psychographic and technographic data. It also combines intent data and predictive analytics. It delivers hyper-personalised, hyper-relevant emails to qualify and convert leads to sales meetings.
“This launch is one of our most significant product updates yet,” said Viral Bajaria, co-founder and chief technology officer of 6sense, in a statement. “Every company has overlooked and underworked, yet high-quality, leads. Critical outreach happens too late or never at all, leading to missed revenue opportunities. While others in the market focus on sending emails, we are the first to focus on writing relevant emails and responding in ways that lead to more efficient quality pipelines.”
Customers involved in the conversational email beta reported results that include the following:
- 50 per cent reduced deal cycle time;
- 5 times increase in average deal size; and
- $900,000 of new pipeline generated in four weeks.
“To scale our business, we needed an interconnected tech stack that allowed us to automate many sales and marketing tasks while significantly advancing our capabilities. We had to invest in solutions that would give us big capabilities for a small team,” said Troy Purdue, director of growth marketing at Marathon Health, one of the beta testers, in a statement. “6sense Conversational Email provided a scalable, manageable, and automated process to engage accounts in target markets across the buying journey. Since implementing our marketing strategies based on 6sense data, we have seen a 211 per cent increase in bottom-of-the-funnel accounts. We have generated $66 million in net new pipeline attributed directly to marketing activities.”
Also, at the conference, 6sense announced significant data enhancements in its Sales Intelligence capabilities a year after it acquired Slintel.
