Adverty, Yazle Partner For In-Game Ad Partnership In MENA
With this partnership in place, Yazel to exclusively represent and sell Adverty’s inventory in MENA. Adverty AB unveiled an exclusive partnership with Yazle –a global digital media company specialising in innovative and creative digital advertising campaigns. This agreement allows the digital agency to exclusively represent and sell Adverty’s inventory in MENA. It will enable regional […]
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With this partnership in place, Yazel to exclusively represent and sell Adverty’s inventory in MENA.
Adverty AB unveiled an exclusive partnership with Yazle –a global digital media company specialising in innovative and creative digital advertising campaigns. This agreement allows the digital agency to exclusively represent and sell Adverty’s inventory in MENA. It will enable regional advertisers to grasp seamless and immersive in-game advertising opportunities.
The exclusive partnership between Adverty and Yazle comes when growing numbers of advertisers seek to communicate and advertise within virtual worlds.
The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports. The crown prince of Dubai has recently spoken of his metaverse strategy that will add 40,000 jobs and $4 billion to the economy over five years.
Yazle already has a strong gaming proposition in the MENA markets due to its partnership with Activision Blizzard in the region.
“We’re delighted to offer our ground-breaking formats in the region with a credible partner with such strong gaming knowledge at our side, ” said Alex Ginn, VP of Partner Sales.
Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad-tech solutions, thanks to exclusive partnerships with elite digital platforms.
Jamie Atherton, Yazle’s Managing Director, said, “We are delighted to partner with Adverty and take its world-leading, immersive in-game formats to brands and clients in the region. With such a strong partner with ground-breaking technologies at our side, we’re thrilled to be able to introduce formats such as in-game video advertising. There is so much coming up, and we’re truly excited about the future.”
Established in 2013, Yazle has grown into over 11 markets, covering most of the GCC and APAC regions.
