Klarna launches Virtual Shopping

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Klarna, a global retail bank, payments, and shopping service launched its Virtual Shopping offering, bringing the best of in-store to the online experience.

Virtual Shopping by Klarna enables consumers to browse and buy online with confidence by connecting them directly with in-store experts through live chats and video calls to receive product advice and inspiration.

For retailers, Virtual Shopping empowers in-store teams to bring their expertise beyond the walls of physical stores to millions of shoppers online. By using the new merchant-facing Klarna Store App, in-store teams can share photos and videos of items and demo products live directly from the store floor, from home, or even from emerging dark store concepts. This in turn drives brand engagement and loyalty while reducing return rates.

Klarna’s Virtual Shopping tools are already live today with over 300 brands, including Levi’s, Hugo Boss, and Herman Miller, transforming online stores into a true omnichannel experience. Consumers can shop anything from sneakers to sofas without ever stepping foot in-store, but still receive expert guidance from in-store teams to help consumers in their purchasing decisions.

Through live video and messaging, consumers can view photos and videos of items up close and watch live product demos directly from the store floor – demonstrating everything from how a piece of clothing fits off the rack to the colour of a cosmetic product or the size of a piece of furniture.

David Sandström, Chief Marketing Officer at Klarna: “At Klarna, we want to provide the world’s best shopping experience – whether that is online or in-store. In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalised advice from an in-store expert and bring it to the online realm. This will empower our partnered retailers around the world to bring their online stores to life and build customer relationships that last.”

Klarna is now making Virtual Shopping available to partnered retailers worldwide, serving as the ultimate online shopping companion to consumers and strengthening Klarna’s position as a global growth partner to its retailers. By giving consumers greater confidence in their purchasing decision, the service markedly improves performance for merchants, with consumers up to 21x more likely to make a purchase after speaking with an in-store expert online compared to when left unassisted, while also increasing customer lifetime value.