Snap Announces Ad Partnership With Cameo
Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their […]
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Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts.
Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their ads.
Cameo generated $125 million in revenue last year, underlining the popularity of the format, while Snapchat is now up to 332 million daily active users, eclipsing Twitter, Reddit and Pinterest.
In addition to this, Snap is also launching a new ‘Snap Promote’ option, which will enable content partners to promote their Discover shows and other content within the For You feed on the Stories page.
Ad partners can also sponsor shows, or advertise within Discover, so while the main focus here is helping publishers build their audiences in the app, it will also have flow-on benefits for all Snap ad users.
Snap’s also announced a range of new and returning Discover shows, including a new season of ‘Charli vs Dixie’, starring TikTok stars Charli and Dixie D’Amelio, as well as a new series with Olympic legend Simone Biles.
The new programs will further reinforce its Discover offering, while the partnership with Cameo has huge potential for the app, and for ad partners.
