Mux Acquires Stream Club For Live Streaming Experiences
Mux, the video developer platform, announced the acquisition of Stream Club, which enables users to easily create and broadcast studio quality live streams. Stream Club’s platform enables customisable live streaming experiences via its API and SDK for developers, and also provides a drag-and-drop studio experience for designing, customising, and broadcasting live streams within minutes. Mux’s […]
Topics
Mux, the video developer platform, announced the acquisition of Stream Club, which enables users to easily create and broadcast studio quality live streams.
Stream Club’s platform enables customisable live streaming experiences via its API and SDK for developers, and also provides a drag-and-drop studio experience for designing, customising, and broadcasting live streams within minutes.
Mux’s first acquisition brings together two organisations that share the goal of making live streaming more accessible and is a major step in realising Mux’s vision to democratise and power online video.
“Video is becoming a core part of the product experience for more and more applications. An engaging, high production value live stream is critical to holding consumers’ attention, but can be incredibly difficult and expensive to build,” said Jon Dahl, Co-Founder and CEO of Mux.
“Layering Stream Club into Mux’s product offerings will be a game changer for developers building streaming experiences. Our teams share the belief that superior live streams come from a developer video platform where all the tools you need are in one place, and we couldn’t be happier to be joining forces.”
“We’re passionate about giving builders simple tools to bring live streaming experiences to life, and we firmly believe in making an integrated ecosystem where the entire creation and publication cycle can take place,” said Lan Paje, Co-Founder and CEO of Stream Club.
“We’re thrilled to be joining the Mux team of video experts who share that vision with us, and can’t wait to accelerate the development of that end-to-end platform using all of the resources available at Mux. The future is bright for making customised live streaming widely accessible.”
Also Read: Has Live Streaming Become A Critical Marketing Strategy?
“After spending the last year building a creator-first live streaming studio, we’ve learned first-hand how difficult adding live streaming to your web application can be,” said Paul Klein, Co-Founder and CTO of Stream Club. “Our platform enables web developers to build live streaming applications easily. We abstract the complexity away so they can broadcast video to the world in minutes rather than months.”
The live streaming market is growing exponentially, and is expected to reach $4.68 billion by 2028. In the past year alone, Mux has seen 420 per cent growth in live streaming on its platform and its data shows that viewers are 35 per cent more engaged when watching streams versus on-demand video.
The acquisition of Stream Club comes on the heels of recent product launches, including Mux Low-Latency Live Streaming, and represents another milestone in Mux’s continued investment in building an end-to-end video platform that provides developers with a full set of tools for building high-quality streaming experiences.
The Stream Club team will join Mux and continue to develop the innovative technology they originally built, providing users with world-class live stream production experiences. In addition, Mux customers will have access to a broader stack of tools for building their video projects.
