Taplytics Unveils New AI-Optimisation Engine

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Genius AI, the first release of the Taplytics AI family, allows modern product teams to instantly generate personalised copy for any desired persona. Genius AI lets product and marketing teams select any text-based element on a webpage and instantly receive AI-powered copy suggestions to optimise site conversion. Without writing a single line of code or requiring any development resources, entire webpages can be personalised to speak directly to any desired persona or target audience.

For example, companies can leverage Taplytics’ Genius AI to create landing page copy for a wide variety of personas ranging from retail shoppers, financial institutions, food delivery patrons, and more. By leveraging unique customer attributes as inputs to the model, companies can use Genius AI to create tailored experiences for any specific audience.

Also Read: What Marketers Don’t Know About AI

“Every enterprise company faces the challenges of scaling their product and marketing teams, while building a robust experimentation program in parallel,” said Aaron Glazer, CEO of Taplytics. “With Taplytics’ Genius AI, Product Managers and their teams can continue focusing on building exceptional product experiences by eliminating bias and removing development bottlenecks.”

With Genius AI, the creation of no-code, web experiments just got a whole lot easier with your very own personal AI copywriter. Let the data from your experiment help guide what copy truly converts better. Instead of hours of editing and crafting copy, you’re just a click away to simplify the experiment creation process, so your teams can take a pragmatic approach to learn more and iterate faster.