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The disparity between high internet consumption and the revenue it generates highlights a major opportunity for businesses. There’s potential to better capitalise on internet usage by leveraging more effective marketing strategies…
“Although India has around 750 million internet users, the number of actual internet users transacting on ecommerce is less than that. There is a lot of headroom for that to grow, and the internet consumption is not equal to the revenue that is being generated,” says Varun Kulkarni, Director – Marketing, Digital & Growth at NoBroker.
In this episode of our exclusive video series In Conversation with Mobile Leaders, Varun discusses why customers churn, the future of mobile growth, and other marketing trends.
TOP INSIGHTS
- There is a notable gap between the high internet consumption and the revenue generated from it.
- For businesses with infrequent transactions, offering high-frequency, value-added services keeps customers engaged and reduces churn.
- Just as traditional trusted brands have established reliability, super apps must build a similar level of trust to succeed in the market.
ALSO WATCH: In Conversation with Subhash Dawda, Head Marketing, RazorpayX
The anticipation of increased business activity on the Indian internet in the coming months and years highlights the exciting potential for growth and innovation in the digital marketplace, says Varun.
Watch the full interview here.
