5 hours ago85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement
5 hours agoBy automating parts of the publishing workflow while preserving human authorship, Duet helps creators increase output and compete with the scale and optimisation shaping online publishing.
5 hours agoLeveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.
5 hours agoThe acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.
5 hours agoThe launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.
5 hours agoAs part of the collaboration, Spectrum Reach has become a partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.
a day agoMartechvibe’s Asked and Answered: There’s been some debate about whether brands need to be ubiquitous in their messaging strategies. So, we asked the brains behind South Africa’s leading brands to share their thoughts on connecting more meaningfully with customers…
a day agoSimilarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.
a day agoBuilt on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.
a day agoIn an industry offering template-based or limited AI generation, Jotform AI combines end-to-end conversational creation with advanced automation inside an enterprise-ready ecosystem.
