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By combining PrimeAudience’s behavioural targeting capabilities with Index Marketplaces, buyers are connected to audiences earlier in the supply chain.

The Marketing Data Cloud (MDC) platform leverages C5i's Intelligent Data Management Decision framework and Databricks Data Intelligence Platform to build a cross-channel marketing data foundation on Microsoft Azure cloud.

Launched last year as the Wire Programme for publishers, it was rebranded in May 2025 to include creators. Since then, LinkedIn has added over 70 partners, with creator numbers nearly doubling since 2021.

The acquisition will help evolve the media buying process for advertisers and improve Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.

The company has also introduced a new feature, CRM Sync, which enables marketers to send valuable data to their existing customer relationship management platform, allowing for better personalised marketing campaigns.

Unlike generic AI copywriting tools, GenAI Smart Pages continuously updates product titles, bullet points, descriptions, and keywords based on market trends and what’s actually driving sales.

HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimisation) to ensure key audiences receive accurate, timely, evidence-based information about products and therapeutic areas.

The AI Commerce Suite helps brands stay competitive by improving visibility in new search channels, directing shoppers to relevant products, and shortening the time from concept to campaign launch.

The acquisition of Nielsen’s Marketing Mix Modelling (MMM) business expands Circana's global footprint in marketing analytics while deepening its modelling and measurement capabilities.

The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.