C5i Unveils Marketing Data Cloud with Databricks
The Marketing Data Cloud (MDC) platform leverages C5i's Intelligent Data Management Decision framework and Databricks Data Intelligence Platform to build a cross-channel marketing data foundation on Microsoft Azure cloud.
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C5i has announced the expansion of its partnership with Databricks with the launch of its Marketing Data Cloud (MDC), a validated Built on Databricks solution that unifies marketing data and evaluates marketing outcomes across channels.
Businesses today are often challenged by fragmented data that limits their ability to make informed, impactful decisions. C5i’s Marketing Data Cloud helps organisations solve complex business challenges in marketing analytics by unifying fragmented marketing data across channels and touchpoints.
AI is embedded at the core of MDC, powering intelligent data ingestion and harmonisation as well as predictive insights and real-time activation. The solution enables organisations to gain a 360° view of their customers, drive smarter segmentation, and deliver hyper-personalised experiences at scale.
It accelerates time-to-value for businesses and empowers marketers to make data-driven decisions with confidence, improving returns on marketing spend.
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The Databricks Data Intelligence Platform, on which MDC is built, democratises access to analytics and intelligent applications by unifying an organisation’s marketing data with powerful AI models tuned to its business.
The Databricks Lakehouse foundation of open data formats and open governance also ensures that all data is completely within the enterprise’s control.
“Our expanded partnership with Databricks marks a significant milestone in our investment toward unifying data and AI for advanced intelligence,” said Ashwin Mittal, Executive Chairman of C5i.
“Marketing Data Cloud combines C5i’s data, AI, and marketing domain expertise with Databricks’ and scalability to drive precision and impact in a complex marketing landscape. I look forward to jointly leveraging this partnership to provide more valuable integrated solutions for our clients.”
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Sarah Branfman, Global Vice President, Databricks ISV, said, “C5i is a pioneer in applying advanced analytics and AI to drive real marketing outcomes. Their innovative Marketing Data Cloud, built on the Databricks Data Intelligence Platform, empowers enterprises to transform raw marketing data into actionable intelligence.”
“Our strategic partnership combines C5i’s deep marketing domain expertise with the scalability and openness of Databricks, setting a new standard for data-driven marketing performance across industries.”
C5i’s Marketing Data Cloud offers Performance Analytics for market mix modelling, brand measurement, campaign analytics, and multitouch attribution capabilities. The solution is industry-agnostic and can be leveraged by businesses of all sizes to refine their marketing strategy and gain a competitive advantage.
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