VIOOH Partners with Vengo
VIOOH, with its technology platform, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience across Vengo's environment portfolio.
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VIOOH, a digital out of home (DOOH) supply-side platform, has announced a new programmatic advertising partnership with Vengo, a major US DOOH media owner.
Vengo has reach and scale across all 50 states and popular DOOH verticals, including grocery stores, convenience stores, bars and casual dining venues, offices, gyms, malls and recreational facilities.
The new partnership gives advertisers programmatic access to over 65,000+ strategically placed digital screens generating 13 billion monthly impressions, representing 9% of the US digital OOH market.
The inventory spans high traffic environments in cities, including New York, Los Angeles, Boston, Chicago, Philadelphia and Atlanta. Vengo’s grocery environment alone delivers over 1 billion monthly impressions through partnerships with retailers.
The bars and casual dining network generates over 3 billion monthly impressions, while convenience stores deliver over 2 billion monthly impressions through brand-name locations such as 7-Eleven and Stewart’s Shops.
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Vengo’s office network has reached across Detroit, Chicago, Philadelphia, Pittsburgh, Washington DC and New York, plus Vengo offers premium mall locations in New York, Las Vegas, Houston, Orlando, Atlanta, Dallas and Los Angeles.
The network also extends to gyms across major cities and recreational facilities throughout New England.
VIOOH, with its technology platform, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience across Vengo’s environment portfolio.
“Our partnership with Vengo represents another significant expansion of our US programmatic marketplace, offering brands access to one of the most comprehensive and diverse DOOH networks in the country,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.
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“Vengo’s unique positioning across everyday consumer environments – from grocery stores to gyms to casual dining – provides advertisers with unparalleled opportunities to reach audiences throughout their daily routines.”
“With over 65,000 screens generating 13 billion monthly impressions, this partnership delivers exceptional scale and targeting precision across the US market,” added Gavin Wilson.
Brian Shimmerlik, CEO at Vengo, said, “VIOOH’s global programmatic expertise combined with Vengo’s US footprint creates significant value for both media buyers and Vengo’s location partners.”
Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement across diverse consumer touchpoints throughout the United States.
