Real Chemistry Unveils HealthGEO
HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimisation) to ensure key audiences receive accurate, timely, evidence-based information about products and therapeutic areas.
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Real Chemistry has announced the launch of HealthGEO – an AI search solution purpose-built for life sciences communicators and marketers, helping teams monitor, manage, and shape how AI search frames their science, story, and reputation.
As AI search increasingly influences healthcare conversations – from HCP to patient education – life sciences organisations must proactively manage and monitor how they are portrayed within these systems.
Real Chemistry’s HealthGEO gives companies a clear window into the outputs, biases, gaps, and potential misinformation generated by widely used LLMs like ChatGPT and Gemini.
HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimisation) to ensure key audiences receive accurate, timely, evidence-based information about products and therapeutic areas.
Real Chemistry’s knowledge of healthcare audiences helps companies anticipate how these groups are likely to engage with and respond to content.
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“The way we find health information today is changing at unprecedented rates, with AI search replacing traditional search engines,” said Kevin Johnson, Group President and Managing Partner at Real Chemistry.
“HealthGEO helps clients move into action by showing them exactly what AI is saying about their science, their brand and their company – and what to do about it.”
Powered by Real Chemistry’s AI stack, HealthGEO uses advanced prompt engineering, multi-model orchestration, and proprietary sentiment analysis to deliver precise, actionable intelligence at scale, including:
- LLM Perception Mapping: A centralised view of how companies, products, and therapeutic areas are represented across leading LLMs.
- Risk and Misrepresentation Detection: Early identification of hallucinations, outdated data, inconsistent tone, and reputational red flags in LLM outputs.
- Competitive Benchmarking: Quantifies AI share of voice, tone, and brand positioning relative to key competitors.
- Action Ready Playbook: Recommendations to align brand, medical, communications, and commercial efforts with the evolving language and logic of generative AI.
Unlike general-purpose AI tools, HealthGEO is tuned for the nuance of healthcare, turning model outputs into strategy-ready insights grounded in accuracy, risk, and competitive context.
The launch of HealthGEO reinforces Real Chemistry’s commitment to developing safe, ethical, and high-impact AI solutions purpose-built for the healthcare industry.
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