less than a minute agoThe research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.
59 minutes agoPayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.
60 minutes agoThe partnership between Optable and Goodway Group enables more precise targeting, faster decision-making, and stronger performance in an increasingly complex media environment.
a hour agoAs complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.
a hour agoAdvertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.
a hour agoThe funding will also accelerate the development of its proprietary technology, Audion AI, which delivers outcome-driven audio advertising campaigns.
21 hours agoConvenience will always be important, but on its own, it’s not enough to build a lasting connection. What really makes a difference is when we can create moments that are positive and meaningful, even in small ways, says Luke Chircop, Senior Director of Product at Careem.
4 days agoPlayable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
