3 days agoMost organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.
3 days agoIncrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.
3 days agoCriteo’s retail media platform, Commerce Yield, provides Massmart’s advertisers with a unified solution to manage campaigns on the retailer’s website and app.
4 days agoThe capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
