35 minutes agoIncrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.
41 minutes agoTrueDialog remains the system of record whilst TrueConnect is a feature that automatically keeps the conversation current across systems.
42 minutes agoCriteo’s retail media platform, Commerce Yield, provides Massmart’s advertisers with a unified solution to manage campaigns on the retailer’s website and app.
a day agoThe capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
a day agoThe additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.
a day agoDynamic Facets builds on Algolia's existing faceting suite, including searchable facets, which let users search within long filter lists without scrolling.
a day agoIndustry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.
2 days agoUnlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.
