19 hours agoThe new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.
21 hours agoXR ONE delivers marketers greater oversight into the ads they make, the money they spend, and how their creative investments are actually used across every media platform.
21 hours agoUnlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.
21 hours agoThe INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.
21 hours agoAs brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.
2 days agoThe brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.
3 days agoAs AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
3 days agoTapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
