49 minutes agoThe new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.
2 hours agoXR ONE delivers marketers greater oversight into the ads they make, the money they spend, and how their creative investments are actually used across every media platform.
2 hours agoUnlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.
2 hours agoThe INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.
2 hours agoAs brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.
a day agoThe brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.
2 days agoAs AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
2 days agoTapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
