9 hours agoAs automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.
11 hours agoSugar connects CRM data and customer engagement signals with ERP information to help sellers act on a clearer, complete picture of their customers and opportunities.
11 hours agoThe PubMatic-Strategus collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.
11 hours agoWith Roku Outcomes, marketers can optimise delivery for a specific action, such as an app install or a subscription at a target cost per acquisition (CPA) they set.
11 hours agoEllie connects campaign context across channels and demand-side platforms where the data is available, giving teams a broader view than looking at each channel in isolation.
4 days agoKnowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.
4 days agoThe integration with Microsoft connects order management, performance reporting, and electronic invoicing, reducing manual work from planning through reconciliation.
4 days agoGrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
4 days agoCriteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
