less than a minute agoThe brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.
22 hours agoAs AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
23 hours agoTapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
23 hours agoThe Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.
23 hours agoThe acquisition strengthens Infobip's platform with capabilities that help enterprises and ISVs manage, monitor, and optimise email delivery at scale.
23 hours agoThrough this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.
4 days agoThe open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo's verified go-to-market data from any terminal.
4 days agoThe integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.
