5 hours agoAs AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
7 hours agoTapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
7 hours agoThe Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.
7 hours agoThe acquisition strengthens Infobip's platform with capabilities that help enterprises and ISVs manage, monitor, and optimise email delivery at scale.
7 hours agoThrough this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.
3 days agoThe open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo's verified go-to-market data from any terminal.
3 days agoThe integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.
