30 minutes agoSugar connects CRM data and customer engagement signals with ERP information to help sellers act on a clearer, complete picture of their customers and opportunities.
33 minutes agoThe PubMatic-Strategus collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.
36 minutes agoWith Roku Outcomes, marketers can optimise delivery for a specific action, such as an app install or a subscription at a target cost per acquisition (CPA) they set.
46 minutes agoEllie connects campaign context across channels and demand-side platforms where the data is available, giving teams a broader view than looking at each channel in isolation.
4 days agoKnowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.
4 days agoThe integration with Microsoft connects order management, performance reporting, and electronic invoicing, reducing manual work from planning through reconciliation.
4 days agoGrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
4 days agoCriteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
4 days agoThe announcement by Conductor marks an evolution in how brands compete for share in AI-generated responses, setting a new standard for enterprise AEO measurement and action.
