8 hours agoFrom influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.
3 days agoZoom’s acquisition of Common Room unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen.
3 days agoCo-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.
3 days agoMarketplace availability unlocks purchasing with MACC, while MCP-powered AI interoperability and integrations connect data and workflows across the Microsoft ecosystem.
3 days agoExperience.com launches AI Visibility with an AI Authority Score to help businesses evaluate, optimise, and strengthen recommendations in AI search engines.
4 days agoThe best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.
4 days agoWPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.
4 days agoTo continue its rapid pace of innovation and adoption, TwelveLabs will use its Series B funding to invest even more heavily in research and development.
