less than a minute agoThe integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.
less than a minute agoThe Mirakl-Broadsign collaboration will enable more retailers and brands to activate, manage, and measure campaigns across the entire shopper journey through a single platform.
less than a minute agoThe most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
23 hours agoAs AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
23 hours agoThe acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.
23 hours agoRedo stated that a key area of investment will be the development of AI-driven commerce tools designed to support customer engagement throughout the shopping journey.
23 hours agoWisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.
23 hours agoLifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.
