10 hours agoAs AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
11 hours agoThe acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.
11 hours agoRedo stated that a key area of investment will be the development of AI-driven commerce tools designed to support customer engagement throughout the shopping journey.
11 hours agoWisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.
11 hours agoLifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.
a day agoAs healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.
a day agoPalantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.
a day agoThe acquisition of Aampe further strengthens its ability to help brands deliver relevant, individualised experiences across millions of users in real time.
a day agoPowered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.
