a hour agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
a hour agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
a hour agoSalesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
a hour agoPublicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.
2 hours agoAI call screening can block consenting customers. In a test of 188,000 consumers, agentic AI connected far more often than traditional dialling.
a day agoCustomers can now use verified ZoomInfo company, contact, intent, and Scoops data inside Snowflake CoWork, Cortex Agents, and their own warehouse pipelines.
a day agoBuilt with Google Cloud and Gemini for Business, NIQ and Google commit to transforming AI-driven product discovery, availability, and measurement.
a day agoREPLUG's Lorenzo Rossi on why app businesses may find their next major growth opportunity in repeat purchases, customer retention and the journeys they have already paid to create.
4 days agoThe index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.
