5 hours agoTwilio’s new platform capabilities are designed to serve customer engagement needs across an entire business while also integrating seamlessly into existing tech stacks.
5 hours agoThe launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.
5 hours agoA new Jellyfish report positions Generative Engine Marketing as a critical framework for brands adapting to AI-driven discovery, conversational search, and LLM-led purchasing journeys.
5 hours agoThe partnership between Koddi and Universal Ads gives performance advertisers a seamless way to plan, activate, and measure omnichannel campaigns across retail media and premium streaming.
5 hours agoUnveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.
5 hours agoAdobe's productivity agent orchestrates tools and models to generate images, text and rich content like presentations, podcasts and social posts and power conversational PDF editing in Acrobat.
a day agoNew research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
a day agoThe partnership underscores Vistar’s continued focus on helping brands connect digital and physical channels in more meaningful ways, while advancing DOOH as a full-funnel medium.
a day agoBy combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
a day agoOASYS dynamically selects and coordinates multiple AI agents within a single interaction, enabling complex tasks to be completed seamlessly across systems and channels.
