a day agoBuilt on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.
a day agoThe enhancements by KNOREX are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.
a day agoThe launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.
a day agoThe funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
a day agoThe app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
a day agoBrands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
2 days agoRoku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.
2 days agoThe new collaboration between Rakuten and impact.com combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem.
2 days agoBuilt from the ground up, Outreach’s agentic AI platform lets sellers, leaders, and RevOps work alongside AI agents that act, learn, and elevate team performance.
2 days agoReach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.
