Speakers Interview

Steve Brauntuch spoke about how gaming is consolidating with content and entertainment and how brands are approaching younger audiences without disrupting the experience.

It can be easy to mistake information for intimacy. Dr Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan - Stephen M. Ross School of Business, talks about how our brains are designed, understanding how humans make decisions, and how we can influence those decisions.

OSN has a robust strategy to offer consistent customer experience to Gen Z across multiple touch points, says Tamer Elsabrouti, Director of Customer Service at OSN,  a subscription-based streaming service offering subtitled or dubbed content in Arabic.  Martechvibe spoke to Elsabrouti about OSN’s CX approach for GenZ, challenges in omnichannel service.  Excerpts from the interview […]

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity 

Martechvibe spoke to Abdulaziz Alshamsan, Founder & CEO of CXKSA, and the Former Executive Director General – Customer Experience, Ministry of Human Resources and Social Development, KSA, about what it takes to help decision-makers make the right decision at the right time.  Customer feedback is essential to improve product quality, says Abdulaziz Alshamsan. Ahead of his […]

Martechvibe spoke to Hazem El Zayat – Chief Experience Officer at Memac Ogilvy, about measuring CX, negative CX, and the challenges of delivering omnichannel service.  Realise, admit, and start correcting those mistakes by identifying the right solutions, says Hazem El Zayat, a speaker at the CX NXT – the customer experience summit taking place in […]

Martechvibe spoke to Mostafa Kamel - Head of User Experience | Mrsool about how various technological advancements can help brands improve CX, omnichannel service, and CX strategies.

Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer's perspective but to organise the business in a way that delivers better CX.

Musician-turned-CX professional James Dodkins shares his views on the parallels between a musical keynote performance, and delivering a rockstar customer experience.

In an interview with Rick Allen, CEO of ViewLift, Martechvibe spoke about the industry's areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.