Speakers Interview

Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement using data with the help of the right technology. Sim discussed how it is fascinating to observe that technology is transforming the marketing and advertising space. He believes marketers have heard […]

Think about planning a romantic dinner with your partner. It needs planning; you need to decide on the cuisine, ambience, time, location and other details like availability, past meals, allergies and perhaps mood even. Now, imagine doing this for your customers – all of them, all the time. Can technology help you get the right […]

As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball.  “Low satisfaction scores, increasing complaint volume and negative response to surveys might indicate a poor experience. The reason could be something as simple as not targeting preferred channels,” says Kunal Badiani, […]

Microsoft brought a taste of what the future of mixed reality will look like to GITEX Global 2022, as the region’s premier technology exhibition got underway at Dubai World Trade Centre. Martechvibe spoke with Waseem Hashem, Go-To-Market Lead at Microsoft UAE, about the kinds of features at AI Everything to explain the existing trends driving […]

“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]

Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting themselves in their customers’ shoes. Martechvibe spoke exclusively to Cleveland, a global customer strategy and management expert and a sought-after consultant and speaker. Cleveland says while engaging with customers,  organisations must […]

“Talk about a problem statement, how your tool solves the problem statement, and get your prospective customer’s attention. And for that, you need to know everything about your audience,” says Prasad Ramakrishnan, CIO at Freshworks. Prasad Ramakrishnan happened to be a customer of Freshworks twice in 2013. The first time, he was looking to migrate […]

“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]

Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL. Various dimensions of the customer base for HIMEL, comprising electricians, contractors, or original equipment manufacturers are still on the periphery of engagement on digital channels. Thusu is a strategic marketing communications leader, passionate […]

With the decentralisation of data and content, users no longer rely on traditional channels to govern their virtual existence — they can create, share, and consume in micro-worlds that reflect their personal values and tastes, says Haitham Elkhatib, Vice President of MEA at Sprinklr. Haitham Elkhatib is Vice President of MEA at Sprinklr. Elkhatib is […]