3 minutes agoEvent Revenue Intelligence attributes revenue at the level of the individual lead and meeting rather than a program-wide average or a projected multiplier
9 minutes agoAppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.
24 hours agoAs AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.
a day agoWith Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.
a day agoThe new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.
a day agoBuilt in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.
2 days agoThe 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.
5 days agoNova briefs salespeople before meetings, records and transcribes calls, and drafts CRM updates afterwards to reduce admin work and keep deal data current.
5 days agoVisual Search Ads support lower-funnel objectives and are compatible with Pinterest Performance+, Pinterest’s AI-powered performance advertising suite.
5 days agoMagnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.
