4 hours agoThe release also makes emails easier to personalize, check and launch, and brings Stensul’s Marketing Cloud Next integration into general availability.
4 hours agoDelight Customer Agent unifies the customer journey, while Midas gives business teams a new way to build, test and improve the agent using natural language.
4 hours agoAs AI makes polished work easy to produce, designer and educator Debbie Millman says the real risk is everything becoming "pretty good, or meh," and brands with no point of view.
a day agoAs automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.
a day agoSugar connects CRM data and customer engagement signals with ERP information to help sellers act on a clearer, complete picture of their customers and opportunities.
a day agoThe PubMatic-Strategus collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.
a day agoWith Roku Outcomes, marketers can optimise delivery for a specific action, such as an app install or a subscription at a target cost per acquisition (CPA) they set.
a day agoEllie connects campaign context across channels and demand-side platforms where the data is available, giving teams a broader view than looking at each channel in isolation.
