10 hours agoThe report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.
11 hours agoWith Synup's new assistant, marketing agencies and multi-location businesses can produce on-brand, location-specific social posts at scale.
11 hours agoCombining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.
11 hours agoThe AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.
11 hours agoThe partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.
a day agoAgentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
a day agoAt the centre of the partnership is access to Semrush's AI Optimisation (AIO) platform for Enterprise, powered by an extensive AI prompt database.
a day agoThe partnership enables companies using SonoSuite’s infrastructure to seamlessly offer embedded music marketing capabilities alongside distribution services.
