7 hours agoThe report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.
8 hours agoCombining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.
8 hours agoThe AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.
8 hours agoThe partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.
a day agoAgentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
a day agoAt the centre of the partnership is access to Semrush's AI Optimisation (AIO) platform for Enterprise, powered by an extensive AI prompt database.
a day agoThe partnership enables companies using SonoSuite’s infrastructure to seamlessly offer embedded music marketing capabilities alongside distribution services.
