New data shows AI is augmenting Martech rather than replacing it, revealing how SMBs and enterprises adopt AI differently and why understanding the learning curve matters more than the hype.
Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.
Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.
Discover three ways Zalando drives creative disruption in fashion retail through AI innovation, ZEOS infrastructure, and cultural storytelling.
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust. Zero-knowledge proof (ZKP) is a cryptographic concept that allows one party to prove […]
Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences? Where you have a 35% chance of success for a TV show, a Netflix original holds 93%. Why? The brand excels in utilising customer data to offer powerful recommendation algorithms […]
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
