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Around 83% of UAE marketers are experimenting with AI, or have already implemented it into their workflows, Salesforce reveals.

With the integration of this new Adobe Studio, Globant strengthens its digital marketing offering, enabling businesses to significantly optimise their marketing spend.

This collaboration deeply aligns Yottaa’s mission to help ecommerce brands improve shopper experience with Fastly’s mission to make the internet a better place.

Together with Ant International, Whale Cloud will provide customers with diverse e-wallet and digitalisation technology solutions based on Alipay+ Wallet Tech.

Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

Retailers are trapped by complexity and have no control over the challenge of balancing customer promises and fulfilment costs as they migrate to unfamiliar hybrid-retail paradigms. Retailers must modernise their order management systems. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture.

CASE STUDY : foundit’s recruitment platform was 18 months in the making. Every person on the office floor — and across offices — was involved, united with a single purpose: to deliver a product that reimagines hiring. This shared sense of purpose had laid the foundation for the campaign.

What does staying ahead of the game mean? It wouldn’t just be to keep yourself updated about the latest marketing and technology trends but leading the charge in understanding what makes consumers tick.

Martechvibe presents five customer experience challenges that the CX NXT BFSI Summit commits to address and help companies resolve.