News

160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.

New Discoverability feature brings generative engine optimisation (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.

Bitly Assist and Weekly Insights are AI-powered features that eliminate manual data analysis by helping marketers quickly interpret performance data and take action with clear, actionable insights.

By combining AI-driven analysis, structured frameworks, and continuous feedback loops, Aisepedia enables PMMs to move from fragmented work to a fully connected system.

Together with its investments in model training, generative tools, AI editing, and data licensing, this integration reinforces Shutterstock's role as the infrastructure layer for AI-driven creativity.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.

The new eBook exposes "Catalog Anemia" as the silent feed crisis draining ROAS as Google AI Overviews, AI Mode, Google Lens, and Shopping Product Grids reshape how consumers discover and buy products.