27 minutes agoAI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.
47 minutes agoZoomInfo customers can now benefit from natural-language access to verified GTM data directly inside Slack AI, without leaving the conversation.
51 minutes agoNew PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.
54 minutes agoJWX Content Hub lets publishers control, track, and optimise every piece of content from one centralised, intelligent video hub that provides analytics for every video.
a hour agoBy deploying Google Cloud's full-stack AI, Verizon will continue modernising its customer experiences, unifying enterprise data, and scaling AI across the enterprise.
a day agoMerkle MENA’s Deepak Mankani outlines that only retailers who move from fragmented stacks to integrated, agentic CXM will bag higher conversion, bigger baskets, and lower service costs.
4 days agoThe new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.
