less than a minute agoAI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.
less than a minute agoZoomInfo customers can now benefit from natural-language access to verified GTM data directly inside Slack AI, without leaving the conversation.
less than a minute agoNew PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.
less than a minute agoJWX Content Hub lets publishers control, track, and optimise every piece of content from one centralised, intelligent video hub that provides analytics for every video.
less than a minute agoNew quote management capability brings configure, price, and quote (CPQ) into Impartner’s PRM platform, connecting product configuration, pricing, segmentation, and approvals.
less than a minute agoBy deploying Google Cloud's full-stack AI, Verizon will continue modernising its customer experiences, unifying enterprise data, and scaling AI across the enterprise.
a day agoMerkle MENA’s Deepak Mankani outlines that only retailers who move from fragmented stacks to integrated, agentic CXM will bag higher conversion, bigger baskets, and lower service costs.
4 days agoThe new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.
