8 hours agoMost AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.
9 hours agoThe integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.
a day agoThe expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.
a day agoNew features by Trustpilot will help businesses improve product and location visibility, benchmark competitors, and turn customer feedback into action.
a day agoVerified long-form and Shorts insights from YouTube's Creator Partnerships API sharpen creator selection and help prove return on investment for each partnership.
a day agoAs discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.
