Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
Czechia has amended its consumer protection act to ensure better protection of vulnerable groups of customers when concluding contracts over the phone, ‘doorstep’ sales and organised sales events. Industry and trade minister Jozef Síkela, said, “Shopping should also be more transparent. For example, consumers will no longer be able to be deceived about the amount of the […]
H&M has debuted an immersive experience for Roblox fans that allows users to discover a digital fashion identity in the metaverse. Loooptopia is geared toward both young and older customers, according to a press release. “Obviously, we see this with the younger generation, but it’s across all ages as well,” Linda Li, head of customer […]
Sixty-one per cent of consumers are concerned about their financial situations, with Millennials (66 per cent) and Gen X (64 per cent) being the most worried and Boomers (55 per cent) the least. To navigate these pressures, almost half (44 per cent) of consumers say they are reducing their overall spending, an increase from 33 […]
Yobe and SoundHound AI have partnered to offer advanced voice technology for restaurants. The partnership involves the SoundHound for Restaurants ordering platform, which allows restaurants to integrate voice across phone, drive-thru, kiosks, and apps, while working with a variety of POS systems. “We’re excited to be working with Yobe to show how our next-generation voice […]
Some 58 per cent of consumer electronic shoppers say that they’d be willing to shop in the metaverse to buy their gadgets, according to a new report from future retail agency Outform. The research reveals that nearly 45 per cent of consumer electronic shoppers who are open to the metaverse believe exploring and evaluating products […]
Poshmark will benefit from Naver’s leading technology and expertise in Asia Naver Corp., Korea’s largest internet company, announced the completion of its previously-announced acquisition of Poshmark, Inc. With the completion of the transaction, Naver and Poshmark together will create a global player in online fashion re-commerce by combining Poshmark’s unique discovery-based social shopping platform and […]
Customers utilise this web-based procurement solution for its ease of use, job status dashboard, and other features aimed at slashing the time it takes to get from quote to order DemandBridge, a dominant marketing automation platform provider to approximately 500 marketing/print services firms, announce their latest integration with SAGE to power the quote-to-order workflow for […]
Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide on January 11. Nielsen ONE Ads is the latest innovation in measurement, providing a […]
MeetKai delivers its new wave of advanced, revolutionary metaverse, VR, and conversational AI technology at CES 2023 MeetKai, the Conversational AI and metaverse company, has unveiled new offerings, including MeetKai Reality, MeetKai Metaverse Editor, and MeetKai Cloud AI, the latest additions to its expanding portfolio of conversational AI technologies, all enabling more seamless metaverse experiences, […]
